Yep, you heard me right. I like a bargain. So I read and compare labels. If the store brand has the same ingredients/nutrients as the name brand AND is less expensive I will buy the store brand.
I learned this little money saving trip from my sister Meg, whose husband is a buyer for a major retailer.
A lot of people just go by brands that tote themselves as being superior to other brands, especially the store brand.
But let me tell y'all, that is not always the case and one brand is paying a pretty penny for their advertising claims.
Store brand infant formulas won a major victory this week when a U.S. Circuit Court upheld a $13.5 million false advertising claim against Enfamil maker Mead Johnson.
The case centered on the successful argument by PBM Products, Perrigo’s store brand infant formula business, that Enfamil’s advertisements of superiority to store brand formulas were false and misleading because store brand formulas offer the same nutrients at the same levels as Enfamil.
“As the litigation history of the parties demonstrates, despite having twice been restrained from disseminating misleading advertising, Mead Johnson continued to do so,” Circuit Judge Andre Davis wrote. “PBM cannot fairly compete with Mead Johnson unless and until Mead Johnson stops infecting the marketplace with misleading advertising.”
"The Court has made it clear that national brand and store brand suppliers are entitled to fairly compete and advertising abuses will not be tolerated," said Perrigo Chairman and CEO Joseph C. Papa in a statement. "We also appreciate the Court's recognition that PBM could lawfully compare its products to national brand products."