This post brought to you by storebrandformula.com. All opinions are 100% mine.
Want to know a little known secret about me?
I am a store brand girl.
Yep, you heard me right. I like a bargain. So I read and compare labels. If the store brand has the same ingredients/nutrients as the name brand AND is less expensive I will buy the store brand.
I learned this little money saving trip from my sister Meg, whose husband is a buyer for a major retailer.
A lot of people just go by brands that tote themselves as being superior to other brands, especially the store brand.
But let me tell y'all, that is not always the case and one brand is paying a pretty penny for their advertising claims.
Read on:
Store brand infant formulas won a major victory this week when a U.S. Circuit Court upheld a $13.5 million false advertising claim against Enfamil maker Mead Johnson.
The case centered on the successful argument by PBM Products, Perrigo’s store brand infant formula business, that Enfamil’s advertisements of superiority to store brand formulas were false and misleading because store brand formulas offer the same nutrients at the same levels as Enfamil.
“As the litigation history of the parties demonstrates, despite having twice been restrained from disseminating misleading advertising, Mead Johnson continued to do so,” Circuit Judge Andre Davis wrote. “PBM cannot fairly compete with Mead Johnson unless and until Mead Johnson stops infecting the marketplace with misleading advertising.”
"The Court has made it clear that national brand and store brand suppliers are entitled to fairly compete and advertising abuses will not be tolerated," said Perrigo Chairman and CEO Joseph C. Papa in a statement. "We also appreciate the Court's recognition that PBM could lawfully compare its products to national brand products."
More information can be found in Business Week more information
I also personally recommend checking out this site storebrandformula.com
So there you have it. MY thoughts on buy store brand products.
What about you?
Are you a fancy label brand name girl or do you like to save money buying the store brand with the SAME ingredients/nutrients as the brand name?
21 comments:
I ALWAYS buy store brand! But, then I am a poor poor girl! LOL
I am a store brand girl all the way! Even when it comes to medications, most over the counter brands are equivalent. I have Target brand ibuprofen and CVS brand cough syrup in my medicine cabinet right now. My family struggles with the medication part, and they always call and ask if the generic is OK (no matter how many times I tell them that IT IS). I don't know enough to speak for prescription meds, but for non-prescriptions, it's completely fine. That's coming from a future doctor!
Also, I grew up in South Florida, where we have this chain of grocery stores called Publix. Let me tell you, Publix brand ice cream is BETTER than other name brands. I am not the only one who agrees with this either. Yay to store brands!
I buy what I like and I don't care what brand it is,, i watch for a bargain and stock up when its on sale.I do the same with my clothes and I guess everything,,I just think one shouldn't judge by the lable,, people or things,, ha ha ,, oh I just wanted to say,, I'm a newbie and if I ever questioned the power of blogging I don't anymore,, yesterday I did the link for blogging 101,, posted everything,, liked it all up,, (properly too) ya for me!!,, but back to the topic,, I had three people say they linked back to you and found the information very valuble,, so this stuff works,, ha ha ,, never had any doubts,, thanks for all your help,,
I love this post!!! Our son is still drinking formula (almost done) and we learned that real quick. We have started buying the Target brand formula - you actually get MORE for LESS! Now I'm a sucker for Target brand, and they actually seem better than the name brands - not to mention better on our pocket book!
99% of the things that I buy are store brand. I typically shop at wal-mart for our groceries because we only have one other grocery chain here and they are typically higher prices.
I buy "Aveeno" face wash and "Neutrogena" eye make-up remover except I buy the equate version. It's about $3 or $4 cheaper!
The only thing that I usually always buy name brand is my canned veggies. The just don't taste the same to me. But when you are comparing .69cents to .89cents it's not a huge deal to me on the savings.
Agree!! I have this argument all the time with people. I nursed my baby for 6 months and when she went onto formula...Dillions Brand it was! Why would I WASTE money on Similac or Enfamil when the Dillions Brand is EXACTLY the same? I feel like I am just throwing my money away. The only time I buy similac is when I can get it REAL cheap with coupons!
On the other hand...bread or cheese, I HAVE to buy the name brand. I am just picky and I think it tastes different.
So there ya go..MY opinion :)
Most store brands are actually made at the plants that are name brands. Just have been paid to put private labels on them. ie: Walmart milk is really Meadow Gold Milk.
So you are very smart to be a label reader.
I agree with Dazee Dreamer. I think the store brands are made at the same place and packaged differently.
Love store brands!
For the most part I am a store brand kind of gal. BUT!!!!!! There are some things that I am a bit snobbish about. I don't know what it is but I have to have Campbell's soup for my casseroles. They hold better or something.??
Have a great day!
Me, too! I don't always - but when it comes to medicines, definitely. And lately I've even been doing cereal (gasp!) I know - I can't believe it! ;)
Great post!
I will always go for the most cost effective, most nutritious item...no matter what brand it is. Many of the things I buy are store brands or generic.
Like you, I don't have any kind of loyalty to any one brand in particular. As long as the price is right and the nutritional information is what I'm looking for, I'll buy it.
Hey, I saw this offer and I totally agree with you! Store brand is fine. Compare the numbers. We did and they are dang near the same!!!
Hmm ... I don't mind store brand for most things - except for peanut butter! It doesn't taste the same! I don't mind if it's Jif or Skippy, but it can't be a store brand!
Alright, random rant over!!
Have a wonderful Wednesday!
I am TOTALLY a comparison shopper! I don't care who makes what--I go for quality. If the store brand and the name brand are pretty much the same thing, I buy whichever one is cheaper!! There are only a few things I don't bend on--like Miracle Whip....
My husband gets annoyed when we go grocery shopping because I am always comparing and pricing "Okay, so if you do the math, this one in 23.7 cents per ounce and this other one is 27 cents per ounce....so even though the second one is cheaper, the first one is a better deal because it costs less per ounce." Oh yeah--I'm THAT woman.....lol
I love a good bargain, so I'll buy storebrand if it's the same for less!
I almost always buy store brand. THe reason I say ALMOSt is because some of my products are not available in store brand, but for the most part, I NEEEED a savings!
Now, I am a 100% staunchly devoted advocate of breastfeeding, so I'm not really going to comment on the formula thing, but I AM a big label reader. And I am super excited that our local stores are starting to carry store brand organic products.
There is one brand that I would never choose a store brand over, and that's Organic Valley for milk. It is the ONLY mass producer of milk that I know of to be completely humane in the treatment of their cows. And yes, it's more expensive, but for that I feel it is WELL worth it. Plus, I truley think it tastes better.
I go store brand when ever possible. It saves in the pocket book. The only time I'll go national brand is if it is no salt added--esp canned goods. I gotta cut the salt where ever I can.
Love Albertson's store brands, not so keen on Safeway's.
All things being equal, I always go for the store brand!!!
I have found with some of the Safeway & Target store brands I like them even better!
Most of the time I buy store brand, but there are a few products I buy name brand on, like I only buy Kraft Cheese and Kraft Cheese & Macroni, Jif Peanut Butter & Tyson chicken. So far on everything else, I haven't been able to tell a difference.
Stopping by from SITS & to say thanks for visiting my blog.
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